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Sustainability

CREATING A CIRCULAR ECONOMY IN THE FLORAL INDUSTRY

GENTLE DECAY AIMS TO DISRUPT THE CURRENT MAKE, USE AND DISPOSE PRODUCTION MODEL

WHAT IS A CIRCULAR ECONOMY?

A CIRCULAR ECONOMY IS ONE FOCUSED ON KEEPING RESOURCES IN USE FOR AS LONG AS POSSIBLE INSTEAD OF A TRADITIONAL LINEAR ECONOMY WHERE WE MAKE, USE AND DISPOSE.

HOW IS GENTLE DECAY HELPING CREATE A CIRCULAR ECONOMY IN THE FLORAL INDUSTRY?

GENTLE DECAY TRANSFORMS LEFTOVER, DYING FLOWERS INTO DELICATE RELICS THAT ARE USED AS A MEDIUM IN ART WORK, HOME DECOR AND WORKSHOPS. BY REUSING FLOWERS ORIGINALLY INTENDED FOR FRESH ARRANGEMENTS WE ARE ALLOWING THOSE FLOWERS TO RE-ENTER THE ECONOMY INSTEAD OF ENDING UP AS WASTE.

WHAT ARE THE BENEFITS OF HAVING A CIRCULAR ECONOMY?

A CIRCULAR ECONOMY REDUCES WASTE, DRIVES GREATER RESOURCE PRODUCTIVITY AND HELPS REDUCE THE ENVIRONMENTAL IMPACT OF OUR PRODUCTION AND CONSUMPTION

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